SMEs are upping their brand game in India

Mumbai, Maharashtra Oct 5, 2021 ( – India is evolving! Over the last few years, while we have seen growth in almost every sector in the market, SMEs have been at the forefront of this charge. With various Government initiatives supporting, SMEs are now stronger than ever to take charge and challenge the status quo of sustainable growth. In this growth journey of SMEs, one Brand Consulting firm has been at the forefront of helping SMEs thrive and compete in the market in the long run, AURAA Brand Consultants (AURAA).

According to Mala Mody, Director at AURAA, ” Having worked with some of the corporates of the world, we identified a huge gap in the market. While SMEs have evolved and continue to grow to be the backbone of the nation’s economic growth, one place where they are finding it challenging is a vision on how to develop a brand and ensure every customer touchpoint works in unison, be it digital marketing, newspaper ads or anything under the sun in terms of advertising. We have observed that the here and now communication takes precedence and this at times, can hamper the long-term recognition of the brand in the mind of the consumer. We wanted to work closely with them and ensure that when it comes to Brand Building, SMEs start moving towards a sustainable approach of creating a recognisable brand in the long run.”

Over the last few years, AURAA, a full-fledged Brand Consulting, and Integrated Marketing Communication Agency, has worked with SMEs across the finance and FMCG sector, helping them define their brand purpose, brand vision architecture, communication tonality, and visual identity which has helped them create a brand they truly believe in and also their consumers resonate with.

“Our interaction with AURAA started a few years back. They have worked closely with us to help us create a recognisable brand for the long run. Bringing together my philosophy for the business and the needs of my consumers, we have created a roadmap that I believe helps me connect better with my target audience and gain wider recognition in the market.” says Komal Panchal, founder of Kanvas.

Another success story worth sharing has been that of eCraftIndia. “Working on brand creation with AURAA has helped us to create a recognisable brand that our target audience connects with. We now believe that we are ready to take the next big leap and further strengthen our position as the largest online home decor brand in the country.” says Rahul Jain, Director of the company.

According to Ankit Kothari, Director at AURAA, “We have always believed in the SMEs of our country. The upcoming decade is going to be the decade of SMEs and we are proud to be adding more of them to our list of clientele with every passing month, and partnering them in their success journey.”

Media Contact

AURAA Brand Consultants Private Limited

+91 22 288 288 66

1st Floor, Vrindavan, Padmanagar, Evershine Nagar, Malad West, Mumbai 400 064

Source :AURAA Brand Consultants Private Limited

This article was originally published by IssueWire. Read the original article here.

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