This webinar is the latest installment in the company’s long-running series of entrepreneurship guides. Featuring IdeaPros marketing executives Tessa Ashford and Simon Solotko, the online video aims to address misconceptions about product launches so entrepreneurs can adjust their strategies accordingly.
The full video is available at https://www.facebook.com/watch/?ref=external&v=527108838263696
In the video, Solotko stresses that a launch is not a one-time event but rather an ongoing process. More precisely, it requires startups to continually build up momentum until the desired level of brand awareness is achieved.
To help businesses generate exposure and attract customers, the webinar offers advice on how to market products or services in the pre-launch phase. It tackles the concept of additive marketing — the practice of sustainably growing an engaged community that can one day become paying customers.
GETTING FIRST-HAND INSIGHTS
Another important step the video discusses is market research. By getting reviews and feedback from early customers, startups can further refine their product or service — ultimately making it more competitive on the market.
Solotko said: “People rarely buy products that aren’t reviewed. Getting people to review your product is one of your earliest goals. Once you get to a critical mass, you reduce the purchase risk for others, so you get people to click and buy.”
While profitability is the end goal of any venture, the training session highlights that this will likely not occur during the launch phase. This is why raising capital first through networking or a pre-sale period is vital in the early stages of a business.
In addition to this webinar, IdeaPros has other videos on actualizing an entrepreneur’s business ideas. These can be accessed through the consultancy’s website and YouTube Page.
Additional information can be found at https://www.ideapros.com
By providing trusted advisory services, IdeaPros helps clients accelerate their businesses’ growth. Its expertise includes business development, financial planning, market research, reputation management, seed funding, and operations. The company is headed by Fred Cary, a business owner who has successfully taken two ventures public.
IdeaPros also offers entrepreneurial mentorship to both new and long-time business owners. To register for the program, visit https://www.ideapros.com/start-now
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Disclaimer: The views, suggestions, and opinions expressed here are the sole responsibility of the experts. No Kolkata Local journalist was involved in the writing and production of this article.