Recent IHS Markit research revealed that 43% of PE investors believe that advanced analytics can benefit deal sourcing more than any other stage in the M&A process, however, only 3% say they use it. OutFlow’s latest solution leverages precise targeting and outbound marketing strategies to accelerate deal flow and give M&A advisors a competitive advantage.
More information is available at https://outflow.agency/
Internal sourcing efforts, even when combined with databases and subscription tools, do not always yield up-to-date data and consistent results, explains the company. OutFlow offers a new data-driven approach that allows its clients to optimize costs and increase the quality of inputs in their deal pipeline.
“When you look at business, commerce, or dealmaking, your survival is dependent on whether or not you can bring in new business,” says OutFlow’s CEO Matt Currie. “Your competition is waking up every day asking themselves how they can gain and take market share. The only way to secure new business is by having a pipeline of new deal opportunities coming in the door, consistently.”
Currie encourages dealmakers to take a proactive approach, based on defining a “laser-focused” target and building a scalable process, instead of spending resources on networking and waiting for opportunities to come to them. By outsourcing this step of the M&A process to OutFlow and focusing on negotiating terms and closing deals, clients can benefit from a consistent stream of opportunities without the high costs of research and outreach.
The deal origination experts start the process by identifying the target parameters, such as industry, company size, country, and stakeholders, and then use them to create tailored outbound marketing campaigns. Once a list of suitable prospects has been built, it is carefully vetted to ensure they are potentially a good strategic fit. OutFlow’s copywriting experts can then create a compelling message to start a conversation or secure a meeting with the prospect’s decision-makers.
“A steady stream of appointments and responses was secured; and 4 successful deals were closed from the outreach within a 1 year period,” said Andy Mehta of Bristol Group, a national brokerage firm and one of OutFlow’s clients. These results were achieved using a state-based campaign targeting industries in which the firm had experience, as well as new markets which they wanted to reach.
Potential clients can browse more case studies on OutFlow’s website. They can also schedule a complimentary discovery call with one of the company’s deal origination specialists to find out how they can benefit from their services.
Interested parties can find more information by visiting https://outflow.agency/
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Disclaimer: The views, suggestions, and opinions expressed here are the sole responsibility of the experts. No Kolkata Local journalist was involved in the writing and production of this article.